Prof. Shaofeng Liu – keynote at ICEEG 2019

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Prof. Shaofeng Liu, from University of Plymouth, was the Keynote Speaker at this year’s International Conference on E-commerce, E-Business and E-Government (ICEEG 2019), in Lyon, France.

Title: Decision Support in The Context of Business Digitalisation: A Knowledge-Based, Learning Led and Value-Driven Framework

Abstract: Business world has been changing faster than ever since the last part of 20th century. We have now entered a brand new era of business digitalisation. Benefited from the invention of Internet and Web, e-business has thrived. E-business is the organised effort of individuals and organisations to produce and sell products and services that satisfy consumers’ needs by using digital technologies for a profit. Digital technologies such as Internet of Things have opened up new commercial opportunities in unforeseen pace. For example, we now have a situation where the world’s largest bookseller does not own a single brick-and-mortar bookstore (Amazon), world’s largest telecommunications provider does not own any network infrastructure (Skype), world’s largest hotel business does not own bedrooms (Airbnb), and world’s biggest taxi company does not own cars (Uber). To adapt to this fast evolving and challenging business environment, adaptive business leaders and managers need increasing support from innovative and sustainable approaches for their decision-making. This talk will analyse important characteristics of e-business and key challenges of decision making in the context of business digitalisation, identify decision support requirements from three perspectives: knowledge management, organisational learning and value network. A knowledge-based, learning-led and value-driven decision framework for business digitalisation will be presented.

The pdf of her presentation is available following this link